dperry@perrymartel.com

4 of The Best Cover Letter Questions

Cover Letter Questions to Answer Struggling to write a cover letter? You’re not alone. Based on the dozens of inquiries I get every week on this subject, here are four common cover letter questions, with answers to guide you How can I write a cover letter that really stands out in this economy? You can …

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4 Resume Mistakes That Can Knock You Out

Resume Mistakes To Avoid How would a busy recruiter react to your resume? Would it make the “A” pile, or get tossed into the “round file” (i.e., the trash)? To find out, I interviewed Victoria Potter, an experienced recruiter from Edina, Minn.-based Princeton Search Group (www.princetonsearch.com). She reads nearly 300 resumes every week and has …

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Why Guerrilla Marketing Is The Best In 2021

Guerrilla Marketing: Why it Works The government estimates that between 20 -40  million Americans change jobs every year.  That’s a staggering  number when you think about it.  There are no statistics on the number of mismatches vs career advancers – it’s been this way for years. Already reeling from the struggling economy, competition for the …

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How to be Pleasantly Persistent in 2021

Taking Charge: How to be Persistent I just returned from vacation in the Dominican Republic – great place. One of the most interesting aspects for me as a “social scientist” was watching the interaction between the sunbathers and the folks selling cigarettes, sunglasses and hair-braiding on the beech. Every morning the same team of 5-6 …

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