6 Steps For the Best Cover Letters

cover letter

Cover Letters for the Clueless

“I’m clueless regarding the content and format for cover letters,” writes a recent MBA grad. “What should I put in the cover letter and how can I make myself stand out?”
That’s a question I hear at least 10 times a week from new grads and experienced workers alike.
In a nutshell, here’s my answer — your cover letter should quickly build rapport with the reader, express your enthusiasm for the job and motivate the reader to carefully consider your resume.
How do you that? Read on!

  1. If possible, start your cover letter with the name of a recipient (call a receptionist if you have to, to get this name). This will set you apart from the applicants who write: “Dear Sir or Madam.”

If that fails, try this opening: “Dear Employer.” It has a confident ring about it, without sounding pretentious.

  1. Throughout your letter, focus on the needs of your prospective employer. They have problems. That’s why they’re hiring. Your cover letter should say (although not in so many words): “I’m the answer to your problems.”


  1. Display your knowledge of the company. With the Internet as your research tool, you should be able to drop facts into your cover letter that show you understand the company, its products, needs and competition.


  1. Briefly state your best qualifications and achievements. Don’t spend a lot of time rehashing your resume. But do include enough tidbits to build interest.


  1. State that you will follow up. If you politely inform the reader that you’ll be calling in two days to answer any questions, you’ll set yourself apart from the 80-95% of other applicants who wait passively for the phone to ring.


  1. Keep your letter short and focused. Show respect for the limited time your reader has. Anything longer than four to six paragraphs says, in effect: “Hello. I have no idea how to prioritize my thoughts. Care to hear my life story?”

To get your resume read, and to get that job interview, your cover letter must quickly convey your enthusiasm and competence. Follow these suggestions and you can do just that.
Best of luck to you!
Photo by Ben White on Unsplash


You can beat the system and “cherry pick” the job of your dreams in weeks instead of months … if you have the right information.  The same “insider” information you could have access to in just a few minutes through MyNewJobHunt.  Now you have a choice to make. You’re probably skeptical, but think about this — if you keep doing the same things over and over, you’ll keep getting the same results.  Don’t worry, you can upgrade at any time!


I just need the basics!
$ 39
One-Time Charge
  • Emergency 1-Page Resume
  • 1-Page Resume eBook
  • Cover Letters (5) Guide
  • LinkedIn Makeover Video + Guide
  • LinkedIn Makeover Transcript
  • LinkedIn Cheat Sheet
  • LinkedIn Phone Scripts


$ 799 One-Time Charge
  • ChatGPT Scripts- resume, letters, LinkedIn
  • LinkedIN Makeover - VIDEO
  • Contact Relationship Management (CRM)
  • Content Management System (CMS)
  • Job Management System (JMS)
  • Educational Information Management (EIMS)
  • Guerrilla Resume ebook
  • Guerrilla Cover Letters ebook
  • Voicemail Scripts
  • 5 Feature Length Training Videos
  • Personalized Job Board
  • Personal Career Dashboard
  • Interview Dashboard Calendaring Tool
  • Guerilla Job Search Commando Tactics - DVD
  • Job Search Secrets Revealed DVD
  • The Guerrilla Job Search System: College Grad Edition

When you click the ORDER NOW button, you’ll be taken to a secure page at FUTURTEK.CA for payment processing. 



I want to find my calling!
$ 2997 One-Time Charge
  • Everything in SPARTAN
  • Everything in FAST-TRACK
  • Unlimited Lifetime Platform Access
  • 5 Hours of Personal Coaching
  • Quick Start Coaching Call
  • LinkedIn Makeover Review
  • LinkedIn Direct Connection with
    David Perry
  • Resume Editing
  • Cover Letter Edits
  • Voice Mail Message Edits
  • Interview Prep Coaching Call
  • Interview Debriefs
  • 10x10 Follow-up Program Guidance
  • Offer Negotiation Input
  • Executive Job Search
    Secrets Revealed
  • ALL Current and Future Job
    Search Videos