Everyday is a new opportunity to reach that goal

Take The “So, What?” Cover Letter Test

When you write a cover letter, does it hook employers and leave them no choice but to call you for a job interview?
If the answer is “No,” you’re not alone.
To succeed, every sentence in your cover letter must be compelling and must prove that you — and nobody else — are right for the job.

How do you achieve this?

Take the “So, what?” test. It can actually force you to write better cover letters than ever before.
It works like this. After reading every sentence in your next cover letter, ask yourself: “So, what?” Is that last sentence compelling, or fluff? Necessary? TRUE? If not, rewrite or remove it. Then ask yourself “So, what?” again.
Here are some real-world examples taken from cover letters I’ve seen this week.

BEFORE
“I am currently employed with Oxydyne Systems in Detroit in the Production Logistic Equipment Assembly Division as a Technical Support Manager. (SO, WHAT?) I am willing to take up any engineering post.” SO, WHAT?

AFTER
“I am applying for a position where my eight years of engineering and end-user training experience will add value to logistical operations for your clients.”

In the AFTER example, the writer clearly states the type of job he’s seeking, while promising to add value for the employer’s clients. Much more powerful.

BEFORE
“The message you are now reading is not a typical cover letter with an attached resume. Please, do not be afraid to continue reading because this evolving communique describes what I can do for Stanley Publishing (SP), if I am chosen as its new Marketing Manager.” SO WHAT?

Stop! Don’t take forever to appeal to an employer’s self interest. Often, you can find better opening paragraphs halfway down the page, as in this AFTER example:

AFTER
“I am energized by the opportunity to achieve significant things for your firm. Here’s what I can give to Stanley Publishing:

• Five years of publication and marketing experience for Fortune 500 clientele, resulting in repeat business, 210% revenue growth and three industry awards.”
This AFTER example came from the fifth and sixth paragraphs of the cover letter, but works much better as an opening.
If every sentence passes the “So, what?” test, your cover letters will be concise, hard-hitting and irresistible to employers. So there!
Best of luck to you!

FAST-TRACK

AI ASSISTED COACHING
$169
$ 69 One-Time Charge
  • Contact Relationship Management (CRM)
  • Content Management System (CMS)
  • Job Management System (JMS)
  • Educational Information Management (EIMS)
  • And Much Much More
MOST POPULAR

MyNewJobHunt

You can beat the system and “cherry pick” the job of your dreams in weeks instead of months … if you have the right information.  The same “insider” information you could have access to in just a few minutes through MyNewJobHunt.  Now you have a choice to make. You’re probably skeptical, but think about this — if you keep doing the same things over and over, you’ll keep getting the same results.  Don’t worry, you can upgrade at any time!

FAST-TRACK

AI ASSISTED COACHING
$169
$ 69 One-Time Charge
  • LinkedIN Makeover - VIDEO
  • Contact Relationship Management (CRM)
  • Content Management System (CMS)
  • Job Management System (JMS)
  • Educational Information Management (EIMS)
  • Guerrilla Resume ebook
  • Guerrilla Cover Letters ebook
  • Voicemail Scripts
  • 5 Feature Length Training Videos
  • Personalized Job Board
  • Personal Career Dashboard
  • Interview Dashboard Calendaring Tool
  • Guerilla Job Search Commando Tactics - DVD
  • Job Search Secrets Revealed DVD
  • The Guerrilla Job Search System: College Grad Edition
MOST POPULAR

When you click the ORDER NOW button, you’ll be taken to a secure page at FUTURTEK.CA for payment processing. 

PROGRAM   DETAILS