You should pay close attention because MyNewJobHunt co-founder David Perry knows a thing or two about job search success. He literally wrote the book (well actually 9 books) which have changed the job hunting fortunes of hundreds of thousands of people, in a positive way.
Indeed, The Wall Street Journal nicknamed him “The Rogue Recruiter” after writing Guerrilla Marketing for Job Hunters 2.0 (GM4JH).
That Wall Street Journal article and followup The Wall Street Journal TV appearance lead to Guerrilla Marketing for Job Hunters 2.0 being featured in the May 2009 cover story in FORTUNE Magazine.
His strategies and tactics raised the bar on what it takes to stand out in a crowded. David’s job search boot camps redefined successful job hunting in the new knowledge-based economy.
But as David tells it,
“I’m not a writer… I’m a head hunter. An accidental author who just got lucky.”
David’s being modest. In actuality for the past 33 years he’s been managing director of Perry-Martel International which is one of North America’s top recruiting firms. As a recruiter, he’s helped hire more than 1500 people, in positions ranging shipping to CEOs and everything in between. Along the way he’s negotiated more than $401 million in salaries.
You’ll find him quoted about job search and recruiting in The Wall Street Journal, The New York Times, New York Post, Chicago Tribune, Washington Post, Globe & Mail and the Boston Globe, FAST COMPANY, Forbes, FORTUNE AND Inc. On TV as an employment analyst for NBC, ABC and CBC News in Canada.
Go ahead and Google him. It’s worth the effort.
As David explains,
“I fell into writing books because my best friend at the time, Kevin Watson, lost his job. My first book, ‘Career Guide for the High Tech Professional: Where the Jobs are Now and How to Land Them’ (Career Press, 2004), was written– after I helped Kevin land a job when the technology industry imploded in 2003. Jay Conrad Levinson wrote the book’s Foreword and it was endorsed by Stephan Covey, Guy Kawasaki and Seth Godin. I was an unknown to those celebrity authors. However, I approached them the right way, with the right message, at the right time, in a unique way. Ways I would later right about when asked to co-author Guerrilla Marketing for Job Hunters with Jay Conrad Levinson (Wiley 2005).”
But David will admit that it wasn’t all roses.
As David tells it,
“Easter Friday 2008 I suffered a massive stroke which left me unable to walk, talk, read or write which put a kink in my plans, just when Kevin needed to find a new job again. Luckily for both of us, I had started to recover my speech on Day 5 and my youngest daughter Shannon jumped on that opportunity to teach me to read and write – with alphabet books she’d bought with her allowance. On Day 6 Kevin and I hatched a plan. He would sneak back in to the hospital after visiting hours so I could prep him for his interviews. That forced me to think during the day about how to best condense the knowledge I needed to share with him. We’d usually get about 40 minutes in before getting busted by the nurses and Kevin would get kicked out.”
Wondering how many interviews Kevin landed in a town whee technology unemployment had recently spiked at 65%? The answer may surprise you. Kevin had 35 initial interviews, 28 call backs and 24 offers in an eight week period. Getting offers turned out to not be a problem because he was pioneering some new guerrilla tactics and several ‘old reliable’ ones that always work.
No, getting the offers wasn’t an issue. Keeping track of it all … that was the nightmare.
Ever the ‘engineer’, bringing order to chaos, he created a rudimentary contact management system to track the jobs he was pursuing, as what ‘guerrilla resume’ and cover letter he had used.
Kevin’s system was the genesis for this new solution which aims to put the job hunter’s interest as the forefront, and incorporates all of David’s books.
But it would be Kevin’s brother Dave Watson who would go on to develop the core platform for MyNewJobHunt a few weeks short of the five year anniversary of Kevin’s sudden passing.
Then the economy really started to change.
Over the last five years, Dave and David also began to notice certain job seekers get jobs quickly. Very quickly. They simply soared ahead as the economy improved and rose faster still when the economy started to tank. They where in demand and negotiating higher rates of pay. What they were doing consistently moved them to the front of the line with any job they applied for.
Those job hunters where getting offers way faster than anyone else by using new strategies and techniques. And strangely, they weren’t always the most qualified applicants. Professional curiosity set David off on an adventure to discover why.