Guerrilla Marketing: Why it Works

The government estimates that between 20 -40  million Americans change jobs every year.  That’s a staggering  number when you think about it.  There are no statistics on the number of mismatches vs career advancers – it’s been this way for years.

Already reeling from the struggling economy, competition for the remaining jobs is tougher than ever, the rules for getting them have changed, and global competition ensures that the rules will change again tomorrow. Many people needlessly drift in and out of dead-end jobs because they don’t know which industries have a future or how to present their value in the right terms to the people who can hire them. To succeed in this new marketplace, you must have a plan. Your plan must be clear and detailed in every way. It must also be:

  • Clever,
  • Results driven,
  • Marketing oriented,
  • Inexpensive to execute,
  • Realistic, and
  • Achievable.

It should be obvious to you by now that no government agency, educational institution, or think tank has a crystal ball to make a call on the future.  No one predicted the DotCOM bust or Mortgage bubble bursting or COVID for that matter.  There are simply too many unknown factors when it comes to industry and job creation.

One thing is certain, whether you are employed but unhappy, or unemployed and in need of a new opportunity, as a job-hunter, you are at a strategic fork in the road.  The future is in your hands.

It’s not the strongest of the species, nor the most intelligent, that survive; it’s  the one most  responsive to change.

Now go and make your own luck!

Photo by Merakist on Unsplash

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